Agile digital marketing using Scrum

Is scrum only for software projects. The answer is ‘No’. scrum works well with any project where either the requirements are changing or technology is new or both. Here are the lessons learned by a digital marketing team using scrum to accelerate their digital marketing program.

Agile is not scrum

Very often people use the terms agile and scrum interchangeably and that can be quite confusing for those who are new to the agile world. Agile is the umbrella under which there are several frameworks like; Scrum Extreme programming (XP) Test driven development (TDD) Feature driven development (FDD) DSDM – Dynamic systems development method KanbanContinue reading “Agile is not scrum”

Scrum pages – New

I have added a new page Scrum pages. This is for those who want to get an over view of agile and an in depth understanding of scrum, which is one of the most popular agile frameworks. Keep following Scrum pages to understand and master scrum. If you are willing to pay for my time,Continue reading “Scrum pages – New”