Agile digital marketing using Scrum

Is scrum only for software projects. The answer is ‘No’. scrum works well with any project where either the requirements are changing or technology is new or both. Here are the lessons learned by a digital marketing team using scrum to accelerate their digital marketing program.

The 'Fragile-Agile' List

This is an ever growing list. The sole objective of this list is to challenge the agile champions to create some new mistakes, instead of the known ones in the list, and to help me to add them to this list by sharing them with me đź™‚ Absence of well articulated business case for agile transitionContinue reading “The 'Fragile-Agile' List”

Agile in EPC projects – Why I am super delighted?

Can we use agile principles outside I.T?. This is one question I had to answer many times during my project management workshops, and consistently my answer was/ is ‘Yes’. I have mentored a team of lawyers who analyse outsourced cases and submit case analysis reports back, to follow ‘scrum’, one of the agile methods. AnotherContinue reading “Agile in EPC projects – Why I am super delighted?”