Agile digital marketing using Scrum

Is scrum only for software projects. The answer is ‘No’. scrum works well with any project where either the requirements are changing or technology is new or both. Here are the lessons learned by a digital marketing team using scrum to accelerate their digital marketing program.

AACEI’s TCM vs PMI’s PMBOK

One of the things that drew me to WRENCH was its insistence on standardization. As someone who has long been immersed in PMI and AACE (the top two industry-wide standards of our time), I was delighted to meet someone who shared my view, namely, that standardization is perhaps the most overlooked yet most critical successContinue reading “AACEI’s TCM vs PMI’s PMBOK”

Before the camera – 10 points to professionalize your corporate video presentations

Whatever is repeated is a potential candidate for automation. Repeated or to-be repeated corporate presentations, learning / training programs are no exception. While adding professionalism to our otherwise amateurish video presentations can be exciting, there are many hurdles one has to cross, which are successfully overcome by everyone else,  who have traversed the same pathContinue reading “Before the camera – 10 points to professionalize your corporate video presentations”