Before the camera – 10 points to professionalize your corporate video presentations

Whatever is repeated is a potential candidate for automation. Repeated or to-be repeated corporate presentations, learning / training programs are no exception. While adding professionalism to our otherwise amateurish video presentations can be exciting, there are many hurdles one has to cross, which are successfully overcome by everyone else,  who have traversed the same path before. Speaking to the camera is a different ballgame when compared to talking to live audience. The time has come for professional managers to develop great video presentation skills. Here are the lessons I learnt from my journey and by observing others behind and before the camera within the corporate world.

  1. Everything needs planning to get perfect results. Professional video making is no exception.
  2. Practice is the key. Do not expect perfection without practice.
  3. No one in this world captures perfect video presentations without retake.This awareness will help you to remain cool and confident in the middle of multiple retakes.
  4. Script / story boards are essential. That is a perfect confidence booster. Will help to avoid repetition.
  5. Good and comfortable dressing and makeup are essential.
  6. Body language is important. Do it during the time of the day when you are most energetic.
  7. Do it incrementally than attempting long single take. If possible do it sentence by sentence. While this increases editing work, this reduces stress on the presenter. Patience and energy to do several takes is important. Do not try to finish it off quickly. Take breaks when required.
  8. Setting the right environment is important. Everyone must set their mobiles to silent mode. There is nothing more frustrating than a ringing mobile during a video recording. Prevent others from moving behind the scenes, unless it is planned so. Do not compromise on perfect lighting and audio as it enhances the viewing experience.
  9. Begin with the end in mind. At the end, you are going to get great product / output. Treat your video shoot as a project. Manage all potential risks pro-actively.
  10. Observing professional corporate video shoots with an intent to learn and improve and then implementing the lessons learnt is the smartest way to master this art. In fact, the points in this blog post are my notes to self which I scribbled down on my mobile phone while observing how professionals perform a professional corporate video shoot at WRENCH.

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